O desafio teórico-metodológico nas pesquisas de recepção

Authors

  • Roseli Fígaro

DOI:

https://doi.org/10.30962/ec.42

Keywords:

Estudo de recepção, Metodologia, Mundo do trabalho

Abstract

This article has aims to present and to debate the theoritical and methodological proposal applied in reception research carried out, between 2002-2004, in two big companies in the São Paulo city. This reception research combined quantitative and qualitative methods and studied the reception of the communication having the world of the work as mediation place. The article clarifies the theoretical presuppositions of the research and searchs to demonstrate as the combination of methods takes care of the complexity of the comunicacional process. Moreover, it argues the importance of extending the reception analysis beyond of one or another specific cultural product and considering the study of the comunicacional process from receptor point of view (perspective).

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How to Cite

Fígaro, R. (2005). O desafio teórico-metodológico nas pesquisas de recepção. E-Compós, 3. https://doi.org/10.30962/ec.42

Issue

Section

Artigos Originais