Divided Eros: representation on billboards in São Paulo before the law “Clean City”

Authors

  • Luciana Coutinho Souza

DOI:

https://doi.org/10.30962/ec.287

Keywords:

publicidade de rua, palavra/imagem, erotismo.

Abstract

This article deals with billboards located at the Minhocão, in the city of São Paulo, before the law “Clean City”, and its goal is to exam the kinds of signs present in the urban scene in São Paulo, which are represented by the Minhocão. The methodological strategy was based on the photographs of billboards and semiotic analyses of those, supported by Charles Sanders’s semiotic, Ferrara’s ideas about the city as a sign system, the word studies developed by Nöth and Santaella as well as the ideas presented by Bataille about the erotic.

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Published

22-06-2009

How to Cite

Souza, L. C. (2009). Divided Eros: representation on billboards in São Paulo before the law “Clean City”. E-Compós, 12(1). https://doi.org/10.30962/ec.287

Issue

Section

Artigos Originais