News broadcast "participatory": audience pressure or institutions fragility
DOI:
https://doi.org/10.30962/ec.1326Keywords:
Telejornalismo, Audiência ativa, Fragilidades das instituições.Abstract
The television in Brazil gains more strength from the 70s. Television has evolved over the years to reach nowadays when the audience has a prominent role. The work proposes to discuss the participation of active audience on the news broadcasting from two research lines: the social pressure agenda and the institutions fragility. The article provides an example of participatory experiences in the news program "Calendar", which appears in NETV of Northeast Globo Channel and spreads to other network affiliates. The aim is to point out clues for better understanding the relation of the active audience with the news broadcast elected as a social mediator to address the problems in the community.Downloads
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