FROM CONVINCING TO INTERACTING: some thoughts about contexts and courses of brazilian advertising
DOI:
https://doi.org/10.30962/ec.1036Keywords:
Publicidade, Juventude, Tecnologia, Interatividade.Abstract
From the observation of the transformation proccess of brazilian advertising narrative throughout its history, this article aims at analyzing prevailing trends in advertising at different times. It is show three periods with different ways of approach. Emphasizing contemporary practices, its observes that youth and tecnologies are relevants elements in this scenario.Downloads
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- figura-1-anuncio-biotonico-decada-1920 (Português (Brasil))
- figura-2-anuncio-modess-final-decada-1950 (Português (Brasil))
- figura-3-anuncio-rexona-decada-1960 (Português (Brasil))
- figura-4-anuncio-lux-2001 (Português (Brasil))
- figura-5-anuncio-honda-decada-1990 (Português (Brasil))
- comercial-honda-decada-1990 (Português (Brasil))
- figura-6-acao-natura-2011 (Português (Brasil))
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