A influência de Youtubers no processo de decisão dos espectadores: uma análise no segmento de beleza, games e ideologia
DOI:
https://doi.org/10.30962/ec.1013Keywords:
Youtube, Internautas, Influência no processo de decisão, Vídeos.Abstract
This article analyzes the influence of Youtubers about everyday life and consumption practices in their audiences. The analysis is anchored in three kinds of videos about beauty, electronic games and ideological content made by these gurus, watching how their arguments influences the audience. The feedback from users has been verified through analysis of comments left below each video. Among these, categories for classification of content covered by the users were created as well as the return obtained by the Youtuber.Downloads
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