Televisão e publicidade: ações convergentes
DOI:
https://doi.org/10.30962/ec.50Keywords:
Publicização, Merchandising, Posição narrativa, Discurso, Auto-referencialidadeAbstract
Starting with the approach of two universes: the advertising and the television, this work initially explore appropriations and interfaces, after it argues and analyzes a type of action and/or movement where practically these activities are joined, that is the case of merchandising. For such, it argues the notion of to make public like a movement used by these medias as for the diffusion of information and promotion of products, like the propagation of action of public interest, as passing for itself spreading. In the scope of this communication the intention is to reflect on a type of to make public speech: that fact for the advertising when it is considered to invade the programming to launch its products - merchandising commercial - and its relation with the soap opera.Downloads
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