Female beauty media consumption and the dream of becoming a professional model
DOI:
https://doi.org/10.30962/ec.1137Keywords:
Consumo midiático, modelo, sonhoAbstract
This paper discusses how media consumption of the modeling industry by average young women might arouse in these girls the desire to follow in their footsteps. Garcia Canclini’s Sociocultural Consumption perspective and Campbell’s ideas about contemporary hedonism-consumption relationship serve as its primary reference points. The following study still presents data gathered among a sample of 120 young women. These are the key findings: for the great majority media is the driving force behind the dream of becoming a model at a very early age. Yet, even more so than imposing strict model beauty standards, media instills in them archetypes of fame, glam, glitter and social projection harnessed to professional modeling.Downloads
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