What are you hungry for?: Gastronomic journalism in Brazilian contemporary consumer culture
DOI:
https://doi.org/10.30962/ec.1070Keywords:
Jornalismo gastronômico, Cultura de consumo, Gosto.Abstract
This paper examines how gastronomic journalism is related to Brazilian contemporary consumer culture. Therefore, we resort to concepts such as imaginative hedonism (Campbell); taste, distinction and lifestyle (Bourdieu); and renovation of desire by fashion (Lipovetsky). The corpus includes the section Food of Folha de S. Paulo newspaper, a pioneer as an independent section about this subject published between 1988 and 1992 and reissued in 2011. The cultural phenomenon of gastronomy is observed in the context of the growing of the middle class in the country, when more people start eating out and thinking more about what they eat, looking for information on the subject to guide their choices.Downloads
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